3D Product Visualization: The Future of Advertising

by | Sep 23, 2022 | Blog Posts | 0 comments

3d product visualisation

 

Today In this blog post we will discuss product photography and 3D product visualization, and the future of advertising. We will take a deeper look beyond commonly accepted current standards of advertising, and we will try to see the current standards from different angles and try to imagine what the future might look like and if product photography is going to disappear as we know it.

It’s no secret that product photography is essential for online retailers. A good product photo can make or break a sale. But what if you could take your product photography to the next level?
What if you could create realistic, three-dimensional product images that would really wow your customers? With 3D product visualization, that’s now possible.
Technology is progressing so fast that what we thought was new and amazing a year ago is likely to be superseded by something more innovative in a few years or less.

Microsoft recently created “Microsoft Designer,” which aims to compete and take away part of the market share of the highly valued startup Canva – one of the best easy-to-use web-based apps for beautiful designs.
The industry evolves, and similar things happen with 3D Software and product photography as we know it. 3D product visualisation is a process of creating realistic, three-dimensional product images that can be used for eCommerce, product packaging, and product brochures.

An interesting fact:

“In August, the Wall Street Journal highlighted IKEA’s efforts to shift 25 percent of catalog illustrations from traditional photography to computer-generated imagery. The savings could be staggering: IKEA will print 208 million copies of its 324-page catalog this year. In one of Europe’s largest studios, 285 employees work year-round creating and photographing the room sets that make up the book. Altogether, the costs associated with this endeavour make up two-thirds of IKEA’s entire marketing budget”

When it comes to product marketing, computer-generated imagery is game-changing, because it allows businesses to show their products in use without incurring the costs of traditional product photography.
3D product visualization is an incredibly versatile tool that can be used for a variety of marketing materials, including:

  • eCommerce websites
  • Product packaging
  • Product brochures
  • Social media posts
  • Advertising campaigns
  • Ecommerce product photos for online store

Another interesting and helpful thing people can achieve with 3D is computer-generated images that are physically impossible, dangerous, or expensive.
For example, imagine you own a car company and you want to showcase a new feature of your car. You could have a product photographer take pictures of the car in action, from multiple angles, and create great photos, but that would be expensive and time-consuming. Or, you could create a computer-generated image of the car in action using 3D product visualization with the same camera settings. Not only is this more cost-effective, but it also allows you to create high-quality photos that would be impossible to capture with traditional photography.

Product visualization has become an essential tool for product marketing and eCommerce because it allows businesses to showcase their products in the best possible light.
Interior lighting can be easily controlled with 3D rendering; the type of lighting condition can be easily updated in mutinies. Perhaps big companies are also finding a cheaper alternative to sending some of their visualization projects to someone on the other side of the planet who works for less money and designs or creates entire visuals sets for their campaigns and doesn’t have to manage the logistics and transportation of the products.

Which is harder, learning 3D Software or learning to control the light or compositing

Each has its difficulties. If you want to be a user of the software or if you want to be a product photographer. If you plan to create an entire room to take a few shots and present the new furniture your company designed the 3D will be easier, cheaper and definitely less time-consuming because you have just to create the 3D models and create a set. Probably one of the best of using computer-generated models is that you can easily change the color of each product and create different variations. In the end, it is about what you want to do with your professional product photography or CGI.

Today you can effectively showcase your products, services and ideas with professional 3D solutions. You don’t need a macro lens for eCommerce photography or to find a good location with natural lighting or even an interior with artificial lighting. You don’t need to build a scene to make compelling product photos in action. Today CGI technology makes this problem go away and opens your mind to a new way of product photography and advertising.

Nowadays professional 3D design studios create photo-realistic scenes to professionally display any type of product. No matter if this already exists or if it’s just a conceptual idea. Now only imagination is the limit. Today high-quality images can be created from sketches, sample drawings, customer-specified dimensions or CAD formats.

Is learning 3D software or post-production software difficult to work with

It can be, depending on the software. If you’re starting from scratch, it may take some time to get the hang of things. However, once you’ve learned the basics, it’s not too difficult to use 3D software.
As for the post-production software used for photo editing, it can be easy to start even if you are a beginner. Adobe Photoshop, for example, can be learned easily and it can help you edit every image you take, doesn’t matter if you used studio lighting, natural lighting and what kind of lighting setup you used.

Professional product photography or 3D product visualisation is harder to learn

As for product photography, that can also be tough. If you don’t have a good eye for composition and lighting, and camera settings, working with editing software like Adobe Photoshop, it can be hard to get great photos. However, if you know what you’re doing, product photography can be quite easy and interesting. So, which is more difficult? The answer is that It depends on your skill level and experience.

Like it or not 3D product visualization is here to stay and we have to be prepared that it will take some of the product photographer’s work. Happily good photographers won’t stay without it whether we like it or not, 3D product visualization is here to stay and we need to be prepared that it will take some of the product photography’s work. Fortunately, good photographers won’t be out of work and big clients will always be looking for them, but product photographers as jobs in companies will decline globally and that’s probably a certainty. Fortunately, technology evolves but I think that 3D will not completely replace product photography, if ever – only time will show.

By Samuel Zlatarev

As a portrait, beauty, and fine art photographer, Samuel Zlatarev has learned a lot about the art of photography and retouching. In this blog post, he shares some of his knowledge with everyone who wants to learn.

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